Delhi-based online media network for women, POPxo has raised Rs 20 crore (USD 3.1 million) in fresh funding, led by IDG Ventures India and Kalaari Capital with participation from Japan’s GREE Ventures, Philippines’s Summit Media, Atul Goel, and Gurpreet Singh.
The reality is always different from what's uploaded on Instagram! Admit it girls.;) :p
Posted by POPxo on Tuesday, April 25, 2017
POPxo had previously raised over Rs 15 crore infunding through multiple rounds from investors including IDG Ventures India, Kalaari Capital, Google executive Rajan Anandan, Caratlane executive Mithun Sancheti and others.
“Our platform allows women to connect with others. We focus on leveraging our large user base to generate transactions beginning with affiliate e-commerce, across categories,” POPxo founder and CEO Priyanka Gill said.
POPxo began as a lifestyle and fashion blog targeted towards NRI women in 2014. It was started by Delhi-based Priyanka Gill, whose first brush with online media happened with launching eStylista in the UK. She was joined by Namrata Bostrom (who left the company in March 2017) in founding POPxo – an English and Hindi language platform (app+desktop) for women in the ages of 18-35 to connect over issues related to fashion, entertainment, relationships, lifestyle.
The platform provides content in the form of listicles, expert opinions, and advice columns, as well as space for the users to talk about topics close to their heart, wherein they can participate in Q&A sessions and polls.
The platform attracts over nine million users every month. While POPxo’s audience is primarily women, about 20 per cent is male. It gets over 70 per cent of its traffic from outside the top five cities.
Karan Mohla, Partner at IDG Ventures India, said POPxo has become a dominant and enduring media brand and has created a platform for the largest and most engaged community of women in India.