Beauty and wellness firm VLCC has acquired Vanity Cube to get a greater hold in the the on-demand beauty services sector.

Delhi-based VanityCube was founded in 2014, by Renu Bisht and Pragya Upadhyay in 2014. The startup operates as a B2B & B2C on demand beauty services platform.

Vanity Cube, a flourishing two-year old startup has to-date served over 50,000 customers in Delhi and Mumbai, with around 60% customers availing a repeat order within 45 days of first service.It is one of the earliest entrants in the on-demand beauty space and currently operates in Delhi NCR and Mumbai region.

Vanity Cube, had last year raised $300,000 in an early stage round from Unicorn Ventures, friends and family.

The entire acquisition, integration and category development cost for the company will be around Rs 100 crore. The exact deal size could not be independently verified.

“VLCC will be able to rapidly scale-up these services. There is currently no clear market leader in the on-demand beauty services space. The plan is to expand the reach of these services to 10 cities in the next 18 months,” said sources close to the development.

VLCC currently operates 330 wellness centres and salons across 102 cities in India and across Asia.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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