Wynk Music, Bharti Airtel’s carrier-agnostic music-streaming app has crossed 50 million app downloads. The company added 45% of Wynk users are non-Airtel customers and says that it sees around 100,00 daily app installs. The streaming app had crossed 25 million downloads back in July 2016. It hit 5 million app downloads in February 2015.
In its 39th week of operations, Wynk competes with old timers such as Saavn and Gaana, who started operations much earlier. In little more than two years ago the company’s total downloads were five million.
“While on the content side there is only 5% difference with competition, there is a lot of work that has gone into building the back end of the application,” said Kartik Sheth, CEO at Wynk, which also offers movies and games.
Sheth said that an average Wynk users streams music for 75 mins every day. Data from Saavn and Gaana is not publically available
Airtel Wynk competes with the likes of Times Internet’s Gaana, Saavn, Apple Music, Guvera, Rdio and Hungama.
In June 2016, Saavn had secured an undisclosed amount of strategic investment from Guy Oseary, CEO of talent management agency Maverick Records.
In April 2016, Hungama Digital Media Entertainment had raised $25 million (around Rs 165 crore) in a round led by Chinese smartphone maker Xiaomi Inc.