The Good Life Company is an online luxury tea brand which believes that the world’s finest teas and blends should be an everyday luxury that celebrate sophistication, tranquility and good health. To support their initiative, husband-wife duo Ayesha Takia Azmi and Abu Farhan Azmi have invested $1 million as seed funding.
Speaking about the development, Bhuman Dani, co-founder of The Good Life Company said,
“On studying the premium tea market in India, we realised that finding specialty teas with natural and exotic ingredients from around the world was such an impasse that tea lovers ended up relying on their travel plans to keep stock. This prompted us to conduct extensive R&D that resulted in world class blends with the finest tea leaves and alluring ingredient profiles from around the world.
This startup was launched by Bhuman Dani and Shariq Ashraf in the year 2016. They were formerly employed with Boston Consulting Group.
The startup claims to offer over 300 varieties of in-house tea blends. The company experiments with teas and offers new flavors from botanicals across countries like China, Taiwan, Japan, Sri Lanka and others.
Speaking on the occasion Abu Farhan Azmi mentioned,
“The F&B industry is evolving rapidly and the three guiding forces behind this transformation have been quality, consistency and innovation. We believe that The Good Life Company has positioned itself extremely well in this emerging category owing to its innovative sourcing and blending capabilities.”
The startup plans to utilize the funds to strengthen its operations in Mumbai and to expand its services in Tier-I cities like Delhi, Bengaluru, and Kolkata. It further plans to foray into international markets as well, including US, UK, Singapore, and the Middle East.