Those who do, know that running a household is not an easy task and it becomes even more complicated when a working individual needs to devote time for this. In today’s fast paced world, it is becoming impossible to spare time for activities like grocery shopping. And it is during such times that one feels that there should be an app which could help us with our daily grocery requirements. Well! the wait is over because we have MrNeeds to take care of all that.
MrNeeds, a Noida-based micro-delivery startup with a unique business model and strong business growth numbers in just eight months that it has been operational. It runs an app-based subscription service that delivers milk, bread, eggs and other groceries on a daily basis to its customers. MrNeeds has a micro-delivery model that focuses exclusively on optimizing the supply chain and reducing delivery costs. As a result, it has drastically cut down its per-delivery cost by restricting all deliveries to only customers living in high-rise complexes, and making all deliveries between 6 am – 9 am.
MrNeeds currently serves only select neighborhoods in Noida and is break-even in some clusters. In just eight months of its launch, the startup delivers 1,100-1,200 orders every day and has over 9,000 families as its subscribers. The average order size ranges from INR 120-140 and the delivery costs are much lower than the industry standard. In fact, MrNeeds levies no delivery charges and does not specify a minimum order value for its customers. Moreover, as the focus is on delivering high-perishable items like milk and bread that needs to be consumed daily or several times a week; MrNeeds has a very high share of daily active users.
Founded in 2016 and based out of Noida, MrNeeds is the brain child of Umesh Arora, Ravi Verma, Hitashi Garg, Ravi Wadhwa and Yogesh Garg. Umesh Arora has over 30 years of experience in setting up new and diversified ventures in the area of Chemicals, IT , Agriculture and Golf. Ravi Verma is the Co-founder of MrNeeds, prior to MrNeeds he was the Co-founder at PeopleEasy.com. He has earlier worked as a Business Analyst for Deloitte and as a Software Engineer with Accenture.. Hitashi is the Co-founder of MrNeeds and prior to founding MrNeeds, Hitashi was a Co-founder of PeopleEasy.com. He has also held senior positions in solutions consultancy and evangelism in Adobe Systems.. Ravi is a Co-founder of MrNeeds, He has more than 30 years of experience in marketing and sales. Prior to founding MrNeeds, Ravi was the Vice President of Mobile Security at Giesecke & Devrient. He was earlier the Country Head of SDIA at Hewlett Packard, and has also held leadership roles in several other key organizations.. And, Yogesh is the Co-Founder of MrNeeds, and is a Chartered Accountant with more than 15 years of professional experience. Being a Chartered Accountant he has provided his services to many Business Houses dealing in various products.
How it works:
- The MrNeeds mobile app allows customers to set a ‘subscription’ to daily essentials like milk, bread, eggs etc.
- Every morning between 6 and 9am (a time pre-selected by the customer), MrNeeds will deliver their subscriptions to their doorstep
- Customers can also place one-time orders for over 4,000 grocery items and the same will be delivered the next morning. They can further change, edit or stop their daily subscription any time through the app- any changes before the cut-off time on the previous night will reflect in the delivery next morning.
As of today MrNeeds has more than 50 employees in the field of Technology, Finance, HR , Customer Success, Logistics and Operations. MrNeeds plans to increase the existing product range while targeting to reach approximately 8000 products in the next 2 months. The startup is also planning to expand in NCR and the first step in this direction is to launch new clusters in Delhi and Gurgaon by the end of 2017.
The startup has raised an angel funding of close to $500K and is soon expanding its operations to other parts of Delhi-NCR region, including Dwarka (Delhi), Indirapuram and Gurgaon. MrNeeds identifies a serviceable market opportunity of US$10 billion for daily essentials consumed by Indians living in high-rises across India.