The Internet of things (IoT) is the inter-networking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data. IoT is being widely used in various spheres of business these days. One startup that has made this possible for many other business is Planetworx.
Planetworx Technologies is a IOT tech startup based in Bangalore with a ready-to-deploy SaaS solution that gives Real-time location-context intelligence for Retail, Aviation and Hospitality industry. Trapyz Locate and Trapyz Connect, our RTLS and PLS solutions leverage smart hybrid sensors/beacons with both Bluetooth and Wifi supporting multiple standards including Eddystone and iBeacon protocols. Trapyz empowers enterprises with much-needed customer location-context intelligence to aggregate, analyse and leverage large amounts of location data to gain real-time insights to design marketing interventions that help drive footfalls and conversions. Brands can better target their segments and serve real-time personalised notifications thus enhancing consumer shopping experiences.
Founded by Anil, Girish and Laxman Pasala in the year 2016, Planetworx is based out of Bangalore. They have combined 40 years of related experience be it in Business Development, Marketing of technology solutions and stitching alliances and partnerships along with crucial business connects to scale. The Trapyz solution was designed for quick roll-out and quick go-to-market capabilities with minimum or no disruption to operations. Trapyz architecture allows for intuitive and ease of use in blue-dot indoor navigation and proximity marketing with location analytics dashboard at a very low Total Cost of Ownership (TCO) on SaaS model. Trapyz features a back-end dashboard as a simple cloud solution that helps businesses aggregate location data from millions of activities allows marketers to act on this information in real-time.
The solution has two parts as a use-case and value for the two important stakeholders for the Brand i.e. the consumer and the retailer. Trapyz Locate is a smart sensor enabled indoor-navigation solution( since GPS does not work accurately indoors ) and Trapyz Connect is a proximity targeting solution that provides real-time contextual notifications, offers and personalised deals to consumers depending on the context of deployment for large retail malls, airports, manufacturing campuses, hotels and hospitals. The solution has a front-end mobile user interface and a cloud-hosted back-end admin console to increase footfalls, provide convenience and personalisation to end-users and location analytics visualisation dashboard to brands.
Trapyz solution has been deployed at one of the largest Retail Mall chains in Bangalore that also operates across 7 cities in the country. It is also helping retail operations at the largest International Airport in India.