Unbxd Inc is an ecommerce product discovery & recommendation platform. This SmartEngage Platform helps ecommerce companies increase conversions & improve the online shopping experience with products like Personalised Search & Navigation, Dynamic Landing Pages & Intelligent Product Recommendations. Unbxd Commerce Search is delivered through Unbxd’s highly optimized cloud infrastructure that enables e-commerce platforms to provide an advanced search and recommendation experience on their websites.

As per the latest information, Unbxd, the cloud-based product discovery platform for ecommerce, has closed USD12.5 million in Series C funding round led by Eight Roads Ventures, the proprietary investment arm of Fidelity International Limited.The round also saw participation from existing investors IDG Ventures, Inventus Capital Partners, and Nirvana Ventures.

Founders Unbxd

Founded by Pavan Vilas Sondur and Prashant Kumar in the year 2011, Unbxd is based out of Bangalore. It is an eCommerce product discovery platform that helps merchandisers. It provides search, navigation, product recommendations, merchandizing and analytics capabilities to eCommerce companies. Unbxd’s products make it easier for eCommerce players to showcase targeted & relevant products and recommendations to visitors, and track visitor interactions.

Unbxd’s products make it easier for eCommerce players to showcase targeted & relevant products and recommendations to visitors, and track visitor interactions. Unbxd took shape when India was on the throes of an ecommerce revolution. Ecommerce was seeing huge growth, with traditionally offline shoppers moving online, and huge investments coming into the industry. They were able to solve a very real pain-point for e-retailers, and saw great initial traction. They expanded to the US, the largest ecommerce market in the world. Furthermore, they have also gone global in a big way, serving more than 1200 e-tailers. Powering 400+ e-tailers in the US alone, they generate 85% of their revenue from the US market, largest online retail market in the world.

While speaking about the development, Pavan Sondur, co-founder & CEO of Unbxd mentioned,

“Traditional rules-based ecommerce technology is hard for retailers to manage while also delivering a poor experience for their shoppers. With a better AI solution in place, retailers are more competitive because shoppers can more easily buy what they seek,”

Raj Dugar, Managing Partner, Eight Roads Ventures also added,

“Unbxd has a great product/market fit, and now is the right time to accelerate its go-to-market strategy. Ecommerce product discovery tools represent a multibillion-dollar opportunity globally and Unbxd is well-positioned to emerge as a leader in the space,”

Kris Gopalakrishnan, Infosys co-founder, also invested in the round. The funds raised will further be utilised towards enhancing Unbxd’s proprietary Intelligence Engine which captures and processes more than 50 shopper data signals. These will be used to power personalised search, navigation and product recommendations on ecommerce sites.

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Shivani Pandita

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