The Seattle headquartered e-commerce giant Amazon in a fresh turn of events has pumped in USD 52.7 million into its Amazon Wholesale India unit. Not just that it has also appointed Shalini Puchalapalli as director of ­ the platform operated by Amazon Wholesale ­ formerly headed by Kaveesh Chawla. Puchalapalli joined Amazon India in July 2016 and is director of new initiatives at the company. Prior to joining Amazon India, she was CEO of Lehar Foods, owned by Pepsico.

The capital infusion in the wholesale unit was done by Amazon Corporate Holding Singapore and Amazon Inc Malaysia in May 2017. This takes the total capital infused to USD 117 million, with a tranche of USD 23.5 million added in December 2016.

Amazon Wholesale focuses on retailing to business entities, according to documents filed with the Registrar of Companies. Amazon Wholesale caters to kirana store owners and offices and supplies FMCG products, consumables and small appliances.Amazon Wholesale is also the retailer and distributor of smartphone brands like Coolpad, Honor, One Plus and others which do not have a distribution chain or physical presence in India.

Amazon spokesperson while commenting on the development mentioned,

“We are relentlessly focussed on expanding our selection and raising the standard for customer experience and online shopping in India. With Amazon Wholesale India, our vision is to build a place where businesses can come to find and discover virtually anything they want to buy online,“

The news of this latest fund infusion comes a day after news surfaced that the company has poured in about USD 260 million in Amazon Seller Services. This takes the total money invested in the India unit to about USD 2.1 billion.

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Shivani Pandita

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