Even in todays date when the e-commerce sites look like stealing the thunder, the traditional offline stores have not lost their charm. Given a chance you would still want to take a closer look , feel the fabric, see the true colors, try a tad bit on, look around at the vast collection, much bigger than what you computer screen can show you at once..won’t you? What if you are given an added incentive to earn while you shop from the offline stores. Yes its true and MyPopCoins is bringing that chance to you!

Founders describe MyPopCoins as :

 “A Unique Umbrella loyalty program encouraging retailers to share a common platform and empowering its users to earn and redeem across categories.”

They claim that MyPopCoins is one of the most generous, innovative, and revolutionary cash back product introduced in India, giving a new definition to the conventional shopping experience by allowing them to earn every time they shop.

MyPopCoins provides a platform to our retailers to hold on to their existing customers along with adding new customers, who at present are striving to compete with the online giants as well as to users to earn while they shop.

For Retailer

The retailer can create and publish deals by logging on to MyPopCoins dashboard just in a few clicks. Moreover, the retailers will have a real time access to the customer database and can forward the deals to the right target market to boost their sales. Retailers have blazed a trail when it comes to effective segmenting and targeting of the consumer to create customer loyalty. We Provide an opportunity to our channel partners to create a parallel income stream by referring their customers to MyPopCoins.

For User

MyPopCoins App is very simple to use, consumers register themselves and get acquainted with the most amazing deals at their favorite store. Earn an amazing Cashback on your purchase by simply uploading the shopping receipt on the MyPopCoins app, which gets reflected in your MPC account and can be redeemed at any of our registered stores. To top it MyPopCoins that you earn come with lifetime validity.

Based out of New Delhi and founded in 2016, MyPopCoins has been conceptualized and driven by a bunch of talented people who come from diverse backgrounds, complementing each others skills. Nishant Makkar is the Head- Strategy & Business Analysis. He has over 16 years of experience in sales, strategies, distribution and business development. He previously worked with RBS, Standard Chartered Bank and Bharti Axa Life insurance and has extensive experience in handling Distribution & Business Development. IT Head, Kapil Singhal comes with 10 years of experience in sales, research and marketing, he has also worked extensively in business development divisions, within the IT and wealth management sectors.
Head of Operations, Nitin Makkar also has 10 years of experience in wealth, portfolio and team management. He gets an expertise on board in backend operations and financial matters of the company. Kunal Mehra  who is the Finance head has over 16 years of experience, he has developed an expertise in Finance and Marketing. In pas he has handled profiles in Asset, Financial and Portfolio Management. Rahul Singhal has 10 years of experience in sales, Strategies and process management. He held various profiles in Real Estate sector and an Australian Telecom company and currently heads the Marketing & Promotion division at MyPopCoins.
Talking to Knowstartup about their USP, Kunal said :
“Our USP certainly is the Umbrella Loyalty Program which gives freedom to our users to earn and redeem cashback across various categories. You can also “refer and earn”, which is a unique way to change the traditional loyalty program and empower the striving retailers to build a parallel income stream apart from their immediate line of business.”
He adds that retailers can flash deals online with a few clicks and the same is notified to their preferred customers to lure them to visit the outlet, hence increase in conversion ratio.
MyPopCoins is a data driven company and believes in analyzing the data collected to derive the consumer behavior and purchasing pattern and using it effectively to increase the average revenue per user for its channel partners. The company has around 270 users already using the product and have a tie up with 173 outlets.

About Author

Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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