One of the major driving factors in the home and lifestyle division these days is the smart home options and one startup that provides a gamut of such products at one place is Wink. Wink app is a beautifully designed platform that keeps you connected to your home—no matter where you are.

Now all of your favorite brands are connected through a single app, so you don’t need a different one for every product. Simple controls allow you to monitor and manage everything in your home. This means it can do more for you, and you can do less. In-app shortcuts allow you to control multiple appliances with a single swipe. In-app robots let you customixe the way different products talk to each other. Wink thus gives you the power to know what exactly is going on in your home and you are in total control.

The platform originally incubated inside the failed connected object maker Quirky, and then acquired by Flextronics (now known as Flex) as part-payment for Quirky’s debts — has moved on to its third owner. i.am+, the “lifestyle technology company” owned by musician and entrepreneur Will.i.am, has acquired the company.

It was an all cash deal with a final bid of 38.7 million USD. The sale is somewhat surprising, given that it was only a year ago that Wink’s founder, Nathan Smith, described how moving to Flex put the company onto more stable footing after a rocky start under the aptly-named Quirky.

It remains to be seen what will.i.am and his company have in mind for Wink, but according to a memo shared by them the acquisition won’t lead to any immediate changes in the product.

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Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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