India, as a country in whole, is recognized and appreciated worldwide for its rich culture and traditional handcrafted products. Well-designed, well-crafted with superior quality furniture, Indian furniture is in demand everywhere. However, Indian furniture industry is highly unorganized. Most of the artistic addition to furniture is performed traditionally by individuals dispersed across the country.

Indian furniture Industry is valued at being the fourteenth largest furniture market in the world driven largely by the substantial middle-class population. However, the industry is predicted to witness a huge growth in future with trends to make the segment more organized. One startup that is capitalizing on this fact is Wooden Street.

Based out of Jaipur and launched in 2015 with the concept to bypass middlemen and direct connection with the makers Wooden Street eliminates the additional cost, to create a memorable yet value for money online furniture shopping experience. Wooden Street is a team of 50+ design & marketing consultants who offer a wide range of ready to order as well as exclusive custom design furniture at every doorstep across India. Their experts screen the market to study appropriate economical solutions also rigorously test and scrutinize furniture pieces, to ensure we deliver highest standards of quality at the lowest price.

Founders – Wooden Street

Wooden Street was co-founded by Lokendra Ranawat, Dinesh Pratap, Virendra Ranawat and Vikas Baheti. The team of four decided to collaborate to bring an enhanced experience to buyers by introducing an online platform. Lokendra, founder of Cognus- a digital marketing company, is an engineering graduate with 10+ years of experience in sales and marketing and has worked with Birlasoft, IT&T, Keane in India and London. Dinesh is an alumnus of NIT- Jaipur and holds an MBA from IIM-Kozhikode. An expert of procurement and general management, he has worked with P&G and CSC. Virendra is an engineer with MBA from IIMM-Pune, and has eight years of experience with TATA and Energo. Vikas is a finance graduate. He has worked with firms like DELL and Vertex and brings an experience of 12 years of furniture sourcing and manufacturing to the team

Team Wooden Street

Currently, operating from multiple offices, located in Udaipur, Jaipur and Jodhpur; Wooden Street has a team of 50+ to look after activities such as designing, prototyping, sourcing, order management, sales etc. It also offers online chat & phone facilities, where it answers queries of new users and existing customers at the earliest. Wooden Street also has its mobile app available on both android and iOS platforms to enhance the user experience to customize desired furniture with ease. Also the company competes with the top players in the furniture market – Pepperfry , Fabfurnish & Urban Ladder.

Wooden Street has products in categories including Bookshelves, TV Units, Shoe Racks, Bar Cabinets, and Balcony Seating. Going forward, they will continue to work towards creating a wider range of products at much affordable prices. Wooden Street is unique in the way it operates. It allows you to choose from extensive range of furniture available at store that combines appealing designs and the finest quality to suit your style quotient.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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