Amazon as we all very well know is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales. Amazon is the fourth most valuable public company in the world, the largest Internet company by revenue in the world, and the eighth largest employer in the United States.

Well keeping with its tradition of being at the top of their game and in an attempt to encourage sellers to engage more with its marketplace, Amazon India has reportedly altered its seller fees in various segments. The changes will be applicable from April 19.

As per the information released by sources, the change will make it cheaper for sellers to ship locally in their city. However, the cost of shipping regionally and nationally has increased. The reduction in fees is nearly 70% in categories like daily needs and apparel, while it has increased by up to 50% for items like power banks, chargers, shoes etc.

Speaking on the occasion, an Amazon spokesperson mentioned,

“Many of our new sellers now come from smaller towns and semi –urban and rural areas and they are catering to nationwide customer base. Our Prime offering too is expanding significantly helping our sellers access this loyal customer base and frequent purchasers. We feel it is now more important than ever to empower sellers more and provide them more choice, agility and flexibility to serve this growing demand from all segments of customers across the country.”

He further added,

“We want to offer more choice to our sellers so that they are able to choose the best channel based on their selection keeping in view their operational capabilities and individual item level costs and sales turns. We also want to encourage sellers to continue to offer their products locally so that customers are able to get more selection locally with faster deliveries”

What remains to be seen is how the customers and sellers will take this development in the days to come.

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Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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