The digital payments giant, Paytm has always been trying to innovate its interface with the end user, so that it becomes more intuitive and user friendly for more and more people to use it.

From the time demonetization has come into picture, this digital payment giant has made its foothold even more stronger. At a time when the country’s digital payments space is undergoing major changes as a result of the RBI’s stricter KYC mandates, homegrown unicorn Paytm has revamped its app to make it more user-friendly and intuitive.

Speaking about the latest update, Kiran Vasireddy, COO of Paytm mentioned,

“We are very excited to introduce the new revamped interface on Paytm App. In continuation of our constant effort to provide our customers with the best user experience, the new design is refreshing and has upgraded to some of the most important flows including Money Transfers.”

She further added,

“Our offline payments have also scaled as we pioneered Paytm QR, enabling merchants to accept payments directly into their bank accounts. This year, we are aiming for an exponential growth in money transfer transactions by transforming payments done in the unorganized sector,”

With the latest revamp, Paytm aims to substantially grow its money transfer business this year. It has also been aggressively educating users to link their bank accounts and experience instant transfers using the Paytm app.

The increased thrust on money transfers has aided the company in complying with new KYC norms in its stride, which has, in turn, enabled it to sustain the growth in transactions, as per the Kiran.

Paytm has been driving innovations for digital payments for quite some time now. Towards the end of January, the Vijay Shekhar Sharma-founded company launched the Paytm for Business app on Android Play Store. The app enables new merchants to sign up quickly and get a Paytm QR code to start accepting digital payments. The app also enables merchants to manage their day to day payments and day-end reconciliations. As per the official statement, the Paytm for Business app is currently available in over 10 regional languages.

A lot is brewing at Paytm and it is soon emerging as the reliable option for all end users across demographics.

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Shivani Pandita

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