We as a country have always been obsessed with jewellery and thus have been home for a wide range and variety of designs which depict the ethnicity and culture of each region. Jewellery designing has been an important business in our country for ages and one startup that has decided to bring our century old heritage to everyone’s doorstep is Jewelbration.

Jewelbration was founded by Sunil Sony and Manish Verma in the year 2016. It is based out of Kolkata and they want to showcase their pride and in-house “karigari” (creation) through their online Jewellery store, where they have fine collections of India’s Best Ethnic Jewellery specialising in Gold, Diamond and Platinum Jewellery.

Founders Jewelbration

Sunil is passionate about Internet and the shift of consumer behaviour towards e – commerce. He is a staunch believer that it is the way for any business to grow! The kerygma is to take care of every customer and deliver an experience of buying with Jewelebration. An MBA in Finance, Sunil began his career as an Investment Banker. His experience is of more than ten years in debt syndication. A certified gemmologist from the Gemological Institute of America, he started Jewelebration in 2016 with a vision to bring his family’s century old preserved heritage to everyone’s doorstep. He Came from Asansol a small town in West Bengal. Pursued an MBA in Kolkata, became an investment banker and served for 8 Years, however, my passion dragged me to our ancestral jewellery business.

Manish has a gigantic experience of the retail and manufacture industry due to his family business. He holds a MBA in marketing from Symbiosis International University and also a professional Gemologist degree from International Gemological Institute. Manish’s role is to procure the raw materials the most competitive prices to trickle down the benefits to the customers. His zeal lies in providing a hassle free experience to the customers and keeping an unquestionable quality of his products! Manish is from Janakpur, Nepal and completed his higher studies and MBA from Pune, India. He is in India for more than 12 Years now.

Back in time, their forefathers discovered these beauties and ornamented them for every celebration. Now, the new generation takes it one step ahead and brings to you amazing in-house designs in engagement and wedding rings, gold collections, diamond collections, bridal collections, wedding collections, solitaires and much more. They also handcraft customized designs that suit your personal choice. If you like a particular design, you can connect with them and they will have it made and delivered to you. As far as quality goes, all their jewellery is accompanied by the genuine and valid certificate from an independent & reputable organisation such as IGI, GIA and BIS hallmarked. The certification is an assurance of the quality of the Gold & diamond.

They procure material at the best possible prices hence; they can pass down that benefit to the customers. They want their customers to have a sense of celebration while making a purchase. They have a 30-day return policy where they give our customers the benefit of exchange, return or even moderation with the products which they have bought.

The jewellery market in India is proliferating, however; there are certain challenges for selling jewellery online. In India, buying jewellery is a tradition & always resonates with the most important things in life such as a wedding, festivals etc. It is one accessory that everyone wants to touch, feel and try. They operate across all categories in the precious jewellery segment, but their focus is to make jewellery that fits today’s lifestyles and could be worn everyday. They deliver across India and work with multiple courier partners to make sure they can deliver anywhere and everywhere in the country. Their website features over 5,000 unique designs from a wide collection of themes every occasion and ships to over 10,000 pin codes across the country. They want to leverage technology to streamline the shopping experience that will leading to scaling up the business.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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