We all know how important sales are for business, but what keeps the sales going is continuous improvements and updates to our product. One way of doing so is through feedback. Feedback is very important for any product or service and one startup has understood this quite well, in order to provide the feedback mechanisms which can be useful to the businesses.

Zonka is a Complete Feedback Management & Survey Platform. Capture feedback from multiple channels; on premises & offline (Tablets & Smartphones) and on the web (Email, SMS, QR code, in App). Customize surveys, get instant alerts, view real-time drill-down reports & resolve issues. Enhance customer satisfaction and retention by acting on actionable insights provided, and knit better customer experiences.

Founder Zonka

Delhi based Zonka was founded in the year 2014 by Rajiv Mehta and Sonika Mehta. Rajiv started his entrepreneurial journey at the age of 15, he set up a successful software development company, Classic Informatics, with over 100 professionals and clients from over 30 countries. He has worked with many enterprises on mission critical projects as well as start-ups helping them develop concept into reality. Sonika joined Classic Informatics in 2009 and has led hospitality projects. Experienced in managing development projects, sales and account management, digital marketing and a foodie hospitality expert, she co-founded the product. They currently have a team of around 15 members.

As per them the key differentiator which sets them apart from competition is that no one is doing multi-channel feedback system with transparent pricing and something that is so easy to configure. Their product is geared towards both customer feedback and employee feedback. You could be taking feedback on Kiosk or sending Net Promoter survey requests to your customers via email or integrating in website – all within minutes.

Zonka has a goal to power all possible online and offline touchpoints for feedback including VOIP, social media listening, IoT devices and custom built low energy tablets. They plan to integrate the product with 100s of platforms for seamlessly syncing of responses as well as triggering feedback requests from different platforms. They also have a plan of using the Machine Learning and AI in a big way for our customers to discover feedback trends so that they can understand their data better. They are set to change the way feedback is taken from customers and employees alike.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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