Simpl, one of India’s most innovative payments platforms, announced that bigbasket and Meru are now a part of its network. Other new merchant partnerships include NoBroker, Fynd and Guarented. Simpl has announced partnerships with five new merchants: bigbasket, Meru, NoBroker, Fynd and Guarented. Simpl also announced that it is now integrated on all Zomato platforms – iOS, web and Android.

A combined report published by Google and BCG suggests that digital payments in India is expected to rise to INR 33,347 billion by 2020[1]. As Indians transact online with much higher frequency, Simpl shortens the checkout process by letting users conveniently transact with 1 tap. Users receive a consolidated statement of all purchases, which they can pay once in two weeks.

Nilesh Sangoi, CEO, Meru, said,

“With Simpl, riding cashless will be hassle-free. Removal of OTP and password hiccups shall add a great deal to user experience. Cab facility is used twice a day by considerable number of users; payment failures and distractions in the cab booking process will reduce significantly. Meru has enabled Simpl payments across every kind of ride that can be taken on its Android and iOS platforms.”

Prashant Aiyar, Product Manager at bigbasket sees similar benefits for bigbasket’s users,

“We are very excited to partner with Simpl as it provides our customers with a pay later option, similar to having a khata at a Kirana store. We are currently testing Simpl with a select set of customers and are hoping that the ability to make 1-tap payments makes our checkout experience completely frictionless!”

Talking about the partnerships, Chaitra Chidanand, Co-Founder and President, Simpl, said,

“The checkout flow as we currently know it is built on outdated technology, and equally outdated assumptions. By separating the buying from the paying, Simpl allows merchants to completely reimagine the transaction experience in a mobile-first world – whether it’s simplifying recurring payments or placing orders via push notifications.”

In the last quarter, Simpl has more than tripled its transaction volumes. As it works with merchants to enable payments that are invisible, users are experiencing the best of what merchants have to offer – a seamless buying experience minus all the friction that typically comes with payments.

By taking a data-enabled and smartphone-first approach, Simpl works with merchants like Zomato, BookMyShow and Grofers to reduce the payment flow to a single tap, therefore improving their product experience, and giving users a payment mode that’s faster and more convenient than wallets or cards. Backed by Green Visor Capital and IA Ventures, the company was launched by Nityanand Sharma and Chaitra Chidanand in 2015.

Meru pioneered the concept of tech enabled ride hailing service in India in 2007 in association with True North (formerly, India Value Fund Advisors), a premier India centric Private Equity fund. Since its launch, Meru has served over twelve million customers in 24 cities. Meru service is available for travelling local and outstation destinations, both as point to point as well as hourly rental packages through its Android and iOS mobile apps with 5+ million downloads, website and call center. It is the only government licensed cab service in India which is official partner of all the private airports in the country. Meru has received numerous accolades from the industry including India’s Most Favorite Cab Service and Best Cab App by TripAdvisor Traveler’s Choice for 2 consecutive years; Times Travel Award, NASSSCOM CNBC IT User Award for 3 consecutive years and Economic Time’s Most Promising Brands award.

bigbasket was founded in December 2011 in Bangalore by a team of five – V.S. Sudhakar, Hari Menon, Vipul Parekh, V.S. Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India’s first e-commerce site FabMart.com in 1999, and then established the Fabmall-Trinethra chain of more than 200 grocery supermarket stores in southern India. Servicing over 6mn registered customers, bigbasket has grown into India’s largest online supermarket with over 20,000 products from over 1000 brands and presence in 26 cities across the country. bigbasket’s online store covers the whole gamut of grocery products across various categories: Fresh Fruits & Vegetables, Grocery & Staples, Beverages, Bakery & Dairy, Branded Foods, Meat & Eggs, Personal Care and Home care & household products. bigbasket is committed to making life simpler and grocery shopping a breeze!

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Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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