Jolly Food Fellow, a startup which assists food & beverage entrepreneurs with customer analytics, has raised an undisclosed amount in pre-series A round of funding led by angel investor Janak Parikh, MD of Malibu Group. The startup is based out of Ahmedabad.

The startup was founded in 2015 by Rajiv Sharma and Niraj Harlalka, both IIT Alumni and having decade of experience in software product management firms.

Jolly Food Fellow partners with food tech entrepreneurs and helps them to know more about their customers through analytics. It lets vendors understand their customers well by providing them complete details including – who is coming, what they eat and how many times they visit.

The funding raised will be used for market expansion and development of analytics platform.

The startup has developed a SaaS based marketing and branding platform for food retail vendors addressing fast growing 50 billion food services market.

Besides, it facilitates customer loyalty management, analytics-led engagement and a scalable branding platform for food retail vendors. Small to large sized food retail vendors & chains benefit alike from this analytics driven platform.

The startup has previously raised funding from a new startup incubator, The 1947.

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