Headquartered in the teeming metropolis of Mumbai, Doormint was conceived and founded in 2015 to provide doorstep home solutions at affordable prices. DoorMint provides hassle free, punctual and transparent utility services at your doorstep.
By integrating latest technology with operations, they aim at eliminating customer effort in multiple followups, negotiations and deliver a delightful and safe customer experience.
As per the latest update, Doormint has shutdown its operations in some parts of Bangalore and Gurgaon. The reason for shutdown is not clear so far. As per the reports from the startup, plans of shutdown are underway however, they have updated the users in Bangalore that the services have been temporarily suspended from specific areas.
Doormint was started in September 2014, by three IIT alumni Abhinav Agarwal, Naman Lahoty, and Piyush Ranjan, in a bid to solve the home service professionals while they were residing in Mumbai.
They began their journey by providing services including on-demand electrician, plumber, carpenter, electronics appliance repair and pest control. It later restricted the services to laundry and currently only provides Dry Cleaning, Wash and Iron, Wash and Fold, Steam Ironing, Express Service, etc to its users.
The Indian Laundry Industry is estimated at INR 2,20,000 Cr, of which the unorganised market (dhobis, maid servants, and mom-and-pop stores) valued at INR 5,000 Cr. The sector is fragmented with 7,67,000 establishments, 98% of which are micro-sized laundries with fewer than 10 workers.
The organised segment comprises a mere 2-3% of the entire laundry market in India. Even with a conservative estimate, laundry services are touted as a billion dollar opportunity.
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However, amidst such a scenario this decision from Doormint to shutdown operations is still hard to comprehend.