is India’s leading platform for purchasing jewellery online. They cater to every segment with a collection comprising close to 5000 designs that includes special designs for every festival and occasion.

BlueStone’s USP is their unique collection.Established in 2011 and based out of Bangalore, BlueStone is one of India’s best online jewellery destination that stores high quality fine jewellery with strikingly exquisite designs. The startup was founded by Gaurav Singh Kushwaha who is also the founder and CEO at Bluestone.

Currently the team size is of 450 employees who work under the able leadership of Gaurav and his team of leaders like Arvind Singhal who is the COO of the company. He functions as the master craftsman of BlueStone as the brand and seeks to establish itself as the market leader in jewellery e-commerce.

As per the latest from the startup, IIFL and RB Investments Pte have led Rs 200 crore Series D round in online jewellery retailer Bluestone at undisclosed valuation. Existing investors in the company Kalaari Capital, Accel and IvyCap Ventures participated in the current round.

Gaurav Singh Kushwaha, founder of Bluestone while speaking about the development mentioned,

“We have 45-50% of the market share and plan to double our GMV run-rate by the close of FY 2016-17 to Rs 500 crore,”

He further added,

“We will augment our design capabilities over the year and invest significantly in trust-building among the consumer as the online jewellery space is just picking up in India,”

The current round of capital will be used by the company to set up an additional manufacturing unit outside of Mumbai where it operates two units.

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