Dream11 Parent Launches Dream Street: AI Stockbroking Platform to Challenge Groww, Zerodha in 2026

Dream Sports, the parent company behind India’s largest fantasy sports platform Dream11, is officially stepping into stockbroking. The company’s new platform, Dream Street, will use artificial intelligence to offer personalised investing tools — and it’s gunning for millions of first-time investors in smaller Indian cities.

What Is Dream Street and Why Does It Matter?

Dream Street is a stockbroking platform built by Dream Sports that promises to bring AI-driven research and portfolio management to everyday retail investors in India. CEO Harsh Jain confirmed in a recent interview that Dream Sports has secured all necessary regulatory licenses. The platform is currently undergoing internal testing, and a public launch is expected within weeks.

What makes Dream Street stand out in an already packed market? Jain says the focus isn’t on power traders — it’s on the millions who lose money and walk away.

“Nobody is providing deep and personalised help to the people that lose money in the markets,” Jain said. “We want to give them the capabilities of having a Goldman Sachs or JP Morgan analyst at their fingertips, monitoring their portfolio 24/7 and telling them what to do.”

That’s a bold claim. But with 250 million registered users on Dream11, the company isn’t short on people to pitch it to.

Who Is Leading the Dream Street Stockbroking Platform?

Dream Sports isn’t hiring outsiders to run this. The Dream Street stockbroking platform will be led by three internal leaders who’ve been building products at Dream11 for years.

Rahul Mirchandani, currently Dream Sports’ chief product officer, will take over as CEO of Dream Street. Karan Bansal steps in as chief business officer, and Nikhil Lalvani will serve as chief product officer. All three hold co-founder titles for the new brokerage arm.

The decision to promote from within signals that Dream Sports sees this as a product and technology play — not a traditional brokerage that competes on margins and execution speed alone.

Dream Sports’ Bigger Financial Services Bet

Dream Street doesn’t exist in isolation. It’s the next step in a financial services strategy Dream Sports has been quietly building since mid-2025.

The company launched Dream Money in May 2025, starting with gold and fixed deposit investments. Within months, it added mutual funds through partners like ICICI Prudential Mutual Fund, and more recently rolled out lending products with Incred Finance. Gold investments are powered by Augmont.

Dream Street takes this a step further. Stock broking is higher-stakes, more complex, and significantly more competitive. But it also offers deeper engagement and higher lifetime value per user — exactly what Dream Sports needs as it rebuilds after regulatory headwinds crushed its fantasy sports revenues.

The Backstory: Why Dream Sports Needs New Revenue Streams

Here’s the context most headlines skip. India’s online gaming regulations, introduced in recent years, fundamentally disrupted Dream11’s real-money gaming (RMG) business model. The impact was brutal — Dream Sports reportedly lost 95 percent of its revenue and all of its profits.

In response, the Mumbai-based company restructured itself into eight independent business units in December 2025, each with its own leadership team. When you add in sports league investments (a Mumbai rugby team, an English football club) and the Dream Sports Foundation, the total comes to 11 businesses.

Dream Street isn’t a vanity project. It’s a survival strategy dressed in ambition.

How Competitive Is India’s Stockbroking Market Right Now?

Extremely. And Dream Street is walking into a battlefield.

Groww currently leads India’s broking market and added over 2.65 lakh active customers in February 2026 alone. Zerodha and Angel One, the second and third largest brokers by active users, added 10,000 and 11,000 investors respectively in the same month.

On top of the incumbents, a fresh wave of fintech companies is pushing into stockbroking. MobiKwik has already received regulatory approvals. Flipkart-backed Super.money is building investment features. Kunal Shah’s CRED is exploring space too.

Meanwhile, SEBI has been tightening the screws. Stricter margin requirements, reduced weekly expiries for derivatives, higher capital thresholds, and increased securities transaction tax (STT) are making speculative F&O trading far less attractive. For a platform positioning itself around long-term, AI-guided investing rather than derivatives speculation, that regulatory shift could actually work in Dream Street’s favour.

Can AI-Powered Investing Tools Actually Make a Difference?

That’s the real question. India has no shortage of broking apps. What it lacks, according to Jain, is meaningful guidance for retail investors who don’t have the resources to hire financial advisors.

Dream Street’s AI-powered investing tools aim to fill that gap — offering portfolio monitoring, personalised alerts, and research insights that adapt to each user’s holdings and risk profile. If the execution matches the pitch, Dream Sports could carve out a genuinely differentiated position in a market where most platforms still compete on lowest brokerage fees.

The 250-million-strong Dream11 user base, heavily skewed toward younger demographics in tier-2 and tier-3 cities, gives Dream Street a distribution advantage that no new entrant can easily replicate. Cross-selling financial products to engaged fantasy sports users is a playbook that could move fast.

What to Watch Next

Dream Street’s public launch timeline remains the biggest unknown. With licences secured and internal testing underway, expect an announcement within the coming weeks. The early months will reveal whether Dream Sports can translate its massive user base into active investors — and whether AI-driven tools can genuinely reduce the losses that push retail participants out of Indian markets.

Stay tuned for more updates on India’s fast-evolving fintech and startup landscape on KnowStartup.

Author

Sachin

Sachin Sidharth is a Digital Marketing professional with a master’s degree in Digital Marketing from Coventry University, UK. He has 10+ years of blogging and online marketing experience. He currently heads Digital Acquisition for a leading London-based Fintech firm. At KnowStartup.com He focuses on writing Digital Marketing guides and manages...

Sachin Sidharth is a Digital Marketing professional with a master’s degree in Digital Marketing from Coventry University, UK. He has 10+ years of blogging and online marketing experience. He currently heads Digital Acquisition for a leading London-based Fintech firm. At KnowStartup.com He focuses on writing Digital Marketing guides and manages KnowStartup's Digital Agency rankings of firms across multiple cities in India. You can reach him on Linkedin.

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