Profitable Payments Platform Raises Capital from Bessemer Venture Partners to Accelerate Growth in Key Sectors and Expand International Footprint
Digital payments aggregator Easebuzz has successfully raised ₹240 crore (approximately $30 million) in a funding round spearheaded by global investment firm Bessemer Venture Partners. The capital infusion comprises ₹200 crore in primary investment and ₹40 crore in secondary transactions, marking the company’s first significant external financing since 2021, when it secured $4 million in a round led by 8i Ventures and Varanium Capital.
The Pune-based fintech platform plans to utilize the fresh capital to enhance its brand presence, recruit senior-level talent, and expand operations across strategic sectors including banking, government payments, real estate, and education. This funding comes at a time when Easebuzz has demonstrated considerable market traction and financial performance, positioning itself for accelerated growth.
Strong Financial Performance Fuels Expansion Plans
Founded in 2014, Easebuzz has established itself as a full-stack payment aggregator platform serving more than 150,000 businesses across India. The company has reported impressive financial results for fiscal year 2024, with its annual gross transaction value (GTV) increasing by 48% year-on-year. Revenue for the period rose by 23% to reach ₹2.9 billion (approximately $34.6 million).
For FY25, Easebuzz reported a net profit of ₹22 crore with gross revenue of ₹650 crore. It’s worth noting that a significant portion of this revenue is allocated to settling payments with banking partners. The platform’s daily transaction volume has reached nearly one million, underlining its growing operational scale.
The company is currently processing monthly transactions worth $3 billion and has ambitious plans to double this figure by the end of the current fiscal year. According to management projections, Easebuzz is on track to cross $50 billion in GTV and achieve $100 million in revenue in FY25, all while maintaining its profitability.
Vertical Focus and Regulatory Compliance
Easebuzz attributes its sustained growth trajectory to three key factors: vertical specialization, personalized solutions, and a strong compliance culture. The company has particularly established dominance in the education sector, where it serves as one of the largest SaaS-based payment solutions providers. Currently, over 10,800 educational institutions rely on Easebuzz’s technology stack and payment infrastructure.
Earlier this year, Easebuzz received final authorization from the Reserve Bank of India (RBI) to operate as an online payment aggregator, reinforcing its regulatory compliance credentials. The company is now in the process of applying for a cross-border payment aggregator license, which would enable it to serve international markets more effectively.
Strategic Growth Initiatives
With the new funding, Easebuzz is focusing on several strategic initiatives:
- Offline Payments Expansion: Currently representing just 10% of the company’s revenue, offline payment solutions present a significant growth opportunity that Easebuzz plans to capitalize on.
- International Market Entry: The company has outlined plans to expand into Southeast Asian and Middle Eastern markets, leveraging its technology and experience in the Indian fintech ecosystem.
- Vertical-Specific Solutions: Continuing its successful strategy of creating tailored payment solutions for specific industries, with particular emphasis on banking, government, real estate, and education sectors.
IPO Ambitions Within Three Years
Rohit Prasad, Founder and Managing Director of Easebuzz, has confirmed that the company is working toward an initial public offering (IPO) within the next two to three years. This timeline aligns with the company’s growth trajectory and profitability objectives.
“We have experienced phenomenal momentum in FY24 and are on track to cross $50 billion GTV and $100 million revenue in FY25. We aim to achieve this growth while maintaining our strong record of profitability,” said Prasad. “Our technology-centric approach, focus on personalized solutions, and compliance-driven culture has fostered trust among leading enterprises and government organizations.”
Regarding the recent funding round, Prasad explained, “We’re already profitable, so we didn’t want to dilute much but wanted a global fund on board.” This strategic investment from Bessemer Venture Partners provides Easebuzz with both capital and institutional backing as it prepares for its next phase of growth.
Market Opportunity in India’s Digital Economy
Easebuzz sees substantial growth opportunities in India’s increasingly formalized and digitized economy, driven by government policies and RBI initiatives. The company is positioning itself to participate in this national transformation while building additional revenue channels through its expanding portfolio of software solutions and payment products.
“Driven by the vision and laudable policies of the government and RBI, the Indian economy is set to become more and more formalized and digitized. This presents a potential opportunity for Easebuzz to take part in our country’s growth journey and capitalize on the surging demand,” Prasad noted.
The company’s focus on increased market share and sustained profitability forms the foundation of its pre-IPO strategy, as it works to scale operations while maintaining financial discipline.
About Easebuzz
Established in 2014, Easebuzz provides comprehensive payment solutions to businesses across India, ranging from startups to large enterprises. Its platform enables companies to collect payments through multiple channels including payment links, payment pages, subscriptions, and various other digital payment methods.
The company’s success in the education sector, where it serves over 10,800 institutions, demonstrates its ability to create tailored solutions for specific industry verticals. With its recent RBI authorization, continued profitability, and new capital infusion, Easebuzz appears well-positioned to execute its expansion strategy and potential public market debut within the announced timeframe.
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