Rozana Raises Rs 290 Crore in Series B Funding Led by Bertelsmann India Investments to Scale Rural Omnichannel Retail

Rural omnichannel retail platform Rozana has raised Rs 290 crore in a Series B funding round led by Bertelsmann India Investments (BII). The round saw participation from Fireside Ventures, US-based Spark Growth Ventures, Bikaji Family Office, FE Securities, and select prominent family offices. The Uttar Pradesh and Haryana-based startup currently serves over one million rural households across 21,000 villages in the Gangetic plains.

Rozana’s Rural Omnichannel Retail Model Bridges the Last-Mile Gap Across the Gangetic Belt

Rozana’s rural omnichannel retail model integrates a consumer-facing app and digital commerce platform with over 75 modern retail experience centres and owned distribution infrastructure. Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, and Mukesh Christopher, the startup has built a hybrid commerce infrastructure purpose-built for India’s structurally underserved rural markets.

At the heart of its last-mile fulfilment network are over 35,000 women partners — local entrepreneurs embedded in communities who serve as trusted intermediaries and fulfilment agents. This model is fundamentally different from the discount-led marketplace model that dominates urban e-commerce. These women partners provide the community trust that drives repeat purchases and household-level loyalty across villages in Uttar Pradesh and Haryana.

India’s rural consumption market, home to nearly 12 percent of the world’s population, is valued at over $2 trillion. Rural consumption growth has outpaced urban growth by approximately 33 percent for at least six consecutive quarters, yet reliable retail access in these markets has remained largely absent. Rozana is directly targeting this structural gap.

Series B Round: Rozana Secures Rs 290 Crore to Expand Rural Retail Infrastructure and Reach 1.3 Lakh Villages

The Series B funding round arrives at what the company describes as an inflection point. Rozana has grown revenue 4x since its last funding round and expanded to 21,000 villages — a region the company says is home to over 50 percent of India’s rural population.

The fresh capital will be deployed to strengthen the technology platform, expand product categories, build private label offerings, and deepen brand partnerships. Rozana plans to scale to 200-plus stores and enter 2–3 additional northern states across the Gangetic belt, with a long-term target of reaching 1,30,000 villages.

The platform currently serves more than one million active rural households, with demand spanning staples, FMCG, personal care, household goods, and apparel. For the latest startup news, visit KnowStartup.

Founders and Lead Investor on Rozana’s Mission to Transform Rural Commerce

Ankur Dahiya, Co-Founder of Rozana, said the funding will deepen the company’s community presence. “Rural India is home to nearly a billion people, yet the basic act of shopping has long lacked fairness, dignity and choice. At Rozana, we are changing this by building trust through women partners, modern experience centres, and access to products that households can see and believe in,” he said.

Co-Founder Adwait Vikram Singh added, “Rozana founders are committed to dedicating their lives for rural transformation. It is a means for wealth creation — not only for investors but an opportunity to create wealth for a community far away from the sector’s imagination.”

Pankaj Makkar, Managing Director at Bertelsmann India Investments, reaffirmed the firm’s conviction in the company. “India’s next consumption wave will be won in Bharat’s heartland, and Rozana is building the kind of trusted, omnichannel retail platform that rural households actually need. With revenue up 4x since the last round, Rozana has demonstrated both product–market fit and disciplined execution at scale,” he said.

What Rozana’s Rs 290 Crore Raise Means for India’s Rural Retail Market

The Rozana Series B marks one of the larger fundraises in India’s rural tech and commerce space in 2026, signalling growing institutional confidence in Bharat-focused startups. As metro markets saturate, investors are increasingly turning to the Gangetic belt and comparable rural corridors as the next frontier of consumption growth.

Rozana’s model — anchored by physical stores, digital infrastructure, and women entrepreneurs — offers a replicable template for reaching households that traditional e-commerce has consistently failed to serve. With fresh capital, proven revenue growth, and a clear expansion roadmap, Rozana is well-positioned to define what organised rural retail looks like in India at scale.

About the Author

Sachin

Sachin Sidharth is a Digital Marketing professional with a master’s degree in Digital Marketing from Coventry University, UK. He has 10+ years of blogging and online marketing experience. He currently heads Digital Acquisition for a leading London-based Fintech firm. At KnowStartup.com He focuses on writing Digital Marketing guides and manages...

Sachin Sidharth is a Digital Marketing professional with a master’s degree in Digital Marketing from Coventry University, UK. He has 10+ years of blogging and online marketing experience. He currently heads Digital Acquisition for a leading London-based Fintech firm. At KnowStartup.com He focuses on writing Digital Marketing guides and manages KnowStartup's Digital Agency rankings of firms across multiple cities in India. You can reach him on Linkedin.

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