Wingreens Acquires Safe Harvest, Raises Rs 120 Cr in Series D Funding Led by Ashish Kacholia

Packaged food and beverage company Wingreens has acquired pesticide-free food brand Safe Harvest through a share swap deal and closed a Rs 120 crore (around $12.6 million) Series D funding round led by veteran investor Ashish Kacholia, with participation from Alchemy Fund. The Wingreens Safe Harvest acquisition, announced on May 11, 2026, strengthens the company’s farm-to-consumer platform across India’s clean-label and natural foods category.

Background on Wingreens Series D Funding and Total Capital Raised

The Wingreens Series D funding round takes the company’s total capital raised so far to Rs 556 crore. The fresh round marks the first major fundraise for the packaged foods maker since November 2021, when Wingreens secured Rs 124 crore (around $17 million) in an equity round led by Investcorp.

Founded in 2011, Wingreens positions itself as a “better-for-you” packaged foods brand operating across dips, sauces, snacks, breakfast cereals and fruit juices. The company was built around the Women’s Initiative Network (WIN), a model focused on creating sustainable livelihoods for women in rural India.

The Wingreens Group has been on a steady portfolio-building track in recent years, having taken control of cold-pressed juice brand Raw Pressery as part of its broader strategy to consolidate “better-for-you” brands under a single platform. The latest round arrives at a moment when the Indian packaged foods market is seeing a fresh wave of investor interest in health-led and clean-label categories.

Inside the Wingreens Safe Harvest Acquisition Share Swap Deal

The Wingreens Safe Harvest acquisition has been structured as a share swap transaction, with no cash component disclosed. Following the deal, Wingreens’ portfolio now spans three flagship brands — Wingreens Farms, Raw Pressery and Safe Harvest — positioning the company as an integrated farm-to-consumer food and beverage platform.

Safe Harvest works with more than 100,000 farmers, most of them women, organised through Self Help Groups (SHGs) and Farmer Producer Organisations (FPOs). The brand has built a presence in pesticide-free staples including cereals, grains, pulses, millets, flours, whole spices, cold-pressed oils, natural sugars and honey. Safe Harvest claims 100 percent batch-wise pesticide testing and certification across its product range.

Wingreens’ broader brand portfolio also includes Wingreens Harvest and Saucery, spanning dips, spreads, sauces, mayonnaise, baked chips, muesli, granola bars, oats, juices, protein shakes, almond milk, iced teas and lemonades. Exclusive Consulting and S Dayma & Co advised on the transaction.

Founder Reactions on the Pesticide-Free Food Brand Deal

The pesticide-free food brand deal has been positioned by both founders as a values-driven partnership rather than a purely commercial one. Anju C Srivastava, Founder and CEO of Wingreens, said the company was “joining the pesticide-free food revolution — something that is critically important for the health of consumers as well as the long-term well-being of India’s farmers.” She added that Safe Harvest’s “farmer-first philosophy and commitment to transparency are deeply aligned with the values on which Wingreens was founded.”

Rangu Rao, Founder and CEO of Safe Harvest, said the tie-up would help the brand scale faster. “Safe Harvest was founded by smallholder farmer organisations to support nature-positive farming and provide genuine pesticide-free food to consumers. Joining hands with Wingreens allows us to scale this mission significantly faster while staying true to our women farmer-centric approach,” he said.

Lead investor Ashish Kacholia, known for backing several listed and unlisted Indian consumer companies, called the transaction “far more than a business transaction” and described it as “the coming together of two purpose-driven organizations committed to building healthier food systems and creating sustainable livelihoods at scale.”

What the Rs 120 Crore Funding Means for India’s Clean-Label Food Market

The Rs 120 crore funding round arrives at an inflection point for Wingreens, which has reported EBITDA profitability for FY26. The company said the fresh capital will be deployed across product portfolio expansion, distribution growth, supply chain integration and continued investments in innovation and farmer partnerships.

With a strengthened portfolio of category-leading brands and growth capital in hand, Wingreens is positioning itself for accelerated expansion over the next two years, with a stated vision toward an eventual public listing. The combined platform aims to build a large food and beverage business focused on health, transparency, sustainability and inclusive growth.

The deal also lands at a time when Indian consumers are increasingly leaning towards transparent sourcing and healthier packaged food options. The Wingreens Safe Harvest acquisition signals broader consolidation activity in India’s clean-label and natural foods category, where pesticide-free claims, traceability and farmer-linked sourcing are emerging as competitive moats for packaged food brands looking to capture share from incumbent FMCG players.

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Author

Sachin

Sachin Sidharth is a Digital Marketing professional with a master’s degree in Digital Marketing from Coventry University, UK. He has 10+ years of blogging and online marketing experience. He currently heads Digital Acquisition for a leading London-based Fintech firm. At KnowStartup.com He focuses on writing Digital Marketing guides and manages...

Sachin Sidharth is a Digital Marketing professional with a master’s degree in Digital Marketing from Coventry University, UK. He has 10+ years of blogging and online marketing experience. He currently heads Digital Acquisition for a leading London-based Fintech firm. At KnowStartup.com He focuses on writing Digital Marketing guides and manages KnowStartup's Digital Agency rankings of firms across multiple cities in India. You can reach him on Linkedin.

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