Freedom.desi is an innovative startup that uses wifi sensors to track the users in vicinity in a commercial space, log footfalls and  sends out promotional offers to their app-users in the vicinity. This helps its users look out for Shopping malls and arcades on close proximity to them. Not just that, Freedom.desi further check out the offers inside them that are trending and gets instant discount codes by showing your interest to that favorite offer. knowstartup-freedom.desi1As an outcome of this innovation, Delhi-based Freedom Smart Labs Ltd has raised Rs 1 crore in seed round from Kapil Goel, managing director of retail chain DCS Group. The wifi-based retail solution product Freedom.desi developed by the company helps retail outlets re-target customers. Similar to location based technologies developed by various companies and Apple’s iBeacon technology, the Freedom.desi product uses wifi sensors to track the users in vicinity in a commercial space, log footfalls and can send out promotional offers to their app-users in the vicinity.

While talking about the development Yogesh Huja, founder of Freedom Smart Labs said,

“Currently we have deployed this at 21 malls in and around Delhi-NCR. We are also offering mall management software and assist features for customers who have the app and step into a mall. They can search for wheelchairs, use the lost-and-found assistance and more,”

Freedom.desi is looking at going global by approaching malls in Dubai and Turkey to provide their full-suite of solutions, so that the same innovation could be applied to them too.

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Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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